The advent of video conferencing dates back to 1936. The German Post Office set up an analog video conferencing network to connect several other cities to its capital Berlin.
Since then the technology evolved rapidly to meet the increasing needs of modern business oriented world.

Video conferencing or the synchronized two-way transfer of audio and video data between two or more remote locations is now conducted over IP. IP video conferencing not only allows faster data transfer it ensures more secure and reliable network connection too.

Initially, the cost of video conferencing can be high. But the cost-cutting properties of IP video conferencing prove beneficial in the long run.

o It enables face-to-face conversation between people living in remote places
o Reduces travel expenses
o Helps in building alliance among staffs, business partners, customers and students staying in remote locations
o More flexible when it comes to hardware and software support
o Highly secured data transfer

With IP video conferencing technology universities as well as business organizations can enhance the process of distance learning and training. In the coming decade it is expected to be increasingly used in conducting remote collaborative research and training sessions through a high-performance campus network.

Customer Life Cycle (CLM) is an integral part of customer relationship management (CRM). When it comes to mobile business today’s consumers have several choices with various mobile operating companies mushrooming across the globe. Hence building good customer relationship through customer life cycle is a must in order to survive in this business.

What is It?

In expert’s language – the term, customer life cycle implies the interlinked stages “a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” To make it simple – attracting potential customers, conveying what’s in offer for them, turning them into actual buyers and retaining them as loyal customers – are the basics of CLM.

Why it is Needed?

Rapid evolution of technology and changing behavioural patterns of mobile users call for a comprehensive solution for meeting customer’s demand in the business of mobile phone and services and Mobile Customer Lifecycle Management is the answer to it.

How It Helps?

Maximizing marketing resources is the main objective of customer lifecycle management. Implementing mobile customer lifecycle management system helps to identify the prospective customers who would benefit from the new products and service packages. In turn, you get the opportunity to understand customers’ psyche and prepare an attractive promotional campaign to make the most of it.

This analysis also helps in improving customer retention, thus making customers move through the cycle again and again, which is the ultimate goal of CRM.

The world is getting smaller. And now it’s more compact with the mobile CRM software technology. Wide usage of mobile devices and rapid advancement in mobile technology has accentuated the change in the CRM (customer relationship management) software industry. It was in 2007 when the mobile users first got the CRM software for their mobile phones.

Mobile CRM Software is designed for those who have to spend a considerable amount of time in traveling. There is no denying that you get an edge over your business competitors by loading your mobile phone with CRM software. With high-speed internet access on your phone you can access the web-enabled modules of CRM and learn the nitty-gritty of CRM application software on your own.

Let’s check out the facilities you get while on the road with mobile CRM solutions:

• Direct access to your business accounts, sales deals and customer details any time.
• Maintain and update large group of contacts even for a single customer.
• Generate report on the contact details of customers and prospects.
• Real time updates for accurate sales forecast.
• Easy-to-use features for updating sales and customer data anytime anywhere.

These features help you get accurate information to increase productivity. As it reduces the time spent in office administration you get more time to talk to your customers and build customer intimacy with their personal details at your fingertips.