For a retailer looking for extended reach or enhancing sellable market place, prospect identification is very essential. Observers and Market research companies have sorted out several strategies experiencing from consumer buying process, driving factors etc. If you have a single shop with enough product lines and varieties to show off it is always advisable to eye for better and wider presence in the web. Customers never make decision in haste; they will look for frequency of the brand availability. Market watchers say Brick and Mortar model is not going to be prolonged shopping interest any more. Multichannel e- commerce solution looks more promising. You have a good website to promote and sell your product but how long to be equipped with single source. As you tend to find multiple public market places like eBay, Amazon.com or telesales, e- commerce sites, managing different channels from a single point gets tougher. Multichannel software eBay is a tool where technology has been the ailing elements for all of these hazards and at the same time it takes care of administration and maintenance of all sales channels also.