In most of the cases a retail business prefers to initiate transaction through traditional stores and then gradually moves on to mail order catalogue. If this process offers the desired result the retail businesses can take the businesses on to a third level and set up a new online presence.

This is the usual course followed by multi channel retail companies. However there may be companies that start off with the mail channel first. They can even start off with a web channel and then decide to move outside the virtual world with their marketing campaign.

Multi channel retail establishes various windows to conduct their business and this also makes it convenient for the customers to buy the products and services. Multi-channel retailing not only successfully increases the monthly revenue of businesses but also helps to establish new clientele.

If you provide good service the customers at your retail store may wish to join your customer loyalty programs. This will enable you to promote your business through emails or even direct mails.

For more revenue you can go for eBay or Amazon integration as more and more online shoppers visit these two major auctions.