Posted on : 12-05-2011 | By : Skylar Ethan | In : Touch Screen Technology
Investing in a touch screen system can seem a daunting prospect for any company in any industry; however there are so many benefits to touch screen technology that you should in fact be asking yourself: “Why not?” instead of: “Why?”
Firstly, in the fast-paced world in which we live, consumers want everything now, and they want it done right. Self-service touch screen systems can be an excellent way in which to speed up customer services operations at train stations, restaurants or music shops – anywhere, really.
Instead of waiting in line behind a plethora of other people, customers can hop on over to the touch screen system, and place their order quickly and efficiently. They can check in to a flight, withdraw money or place an order for fried chicken; the possibilities are endless.
Secondly, computer-based training can be administered to staff using and/or managing touch screen systems; a luxury which cannot always be afforded for less advanced systems. This can reduce training costs and the need for extra manpower, and can help employees get used to using the computers.
Touch screen systems have also been said to be less intimidating that other computer-based technology; particularly if they are designed well. It can be easy to navigate and especially useful for those who don’t use computers on a regular basis. Furthermore, some consumers may not be a people person, and people such as these are generally better off facing a computer than a sales clerk.
Lastly, the intelligent design of touch screen systems can save a lot of time and disruption; if there is a mistake, they easily right themselves, and operations can be analysed and recorded in real time. This means you could analyse the buying trends of your customers, such as when they spend the most money and when they are most likely to purchase a ticket.
As the benefits of touch screen technology are so widespread, there really is no excuse for not making the investment as soon as possible.